BANKING AND ECONOMY
Bank of Baroda launched a new feature known as ‘Bob World Gold’ on its mobile banking platform which offers 250 banking services. This new feature is designed especially for seniors and elderly citizens (i.e. 60 years and above).
This new feature provides its senior customers with a simple, easy interface to use, smooth, customized for senior citizens, and secure mobile banking experience. The idea behind bob World Gold was to look at every element from the lens of this demographic and understand their specific requirements from a digital banking platform.
The new feature in the mobile application has easy navigation, large fonts, sufficient spacing, and clear menus with added features like a ready-to-assist voice-based search service. The end result is a simpler, smarter, more personalised and senior-friendly banking experience for our customers and will ensure that they are able to access a range of banking services digitally in a manner conducive to them.
The introduction of this new feature is an important segment to the customers for consumption of digital services, as the population of senior citizens is projected to increase to 192 million by 2031.
Bank of Baroda is the fourth largest nationalised bank in India. It is nationalised in 1969 and designated as a profit-making public sector undertaking (PSU).