In a suo-moto action, the Central Consumer Protection Authority (CCPA) imposed a penalty of Rs 10 lakh on Sensodyne products.
It also ordered the discontinuation of certain misleading advertisements of Sensodyne toothpaste within seven days.
It is considered as a misleading advertisement, as the products claimed to be ‘Recommended by dentists worldwide’, ‘World’s No.1 sensitivity toothpaste’ and ‘clinically proven relief, works in 60 seconds’.
Previously on February 9, 2022, the CCPA had passed an order directing discontinuation of advertisement of Sensodyne products which show endorsement by foreign dentists.
The Sensodyne products were advertised on various platforms including television, YouTube, Facebook and Twitter.
Facts to know:
The Central Consumer Protection Authority (CCPA) established the Consumer Protection Act, 2019.
CCPA functions under the Ministry of Consumer Affairs.
Union Minister of Consumer Affairs: Mr. Piyush Goyal.
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